Principle 09
Protect trust.
Trust grows through accuracy, consistency, correction, and action. It can be lost through one consequential deception.
Explanation
Trust is earned by explaining evidence, changing when the evidence changes, accepting fault, and refusing selfish deception.
Example
When a reported conclusion proves wrong, correct the record clearly and update the process that allowed the error.
Practical implication
Make correction paths, evidence sources, and responsibility visible before trust is tested.